Marketing in the News
Douyin marketing in China: enormous opportunities for all kinds of brands Although the short video mobile application of Douyin was not released recently, it is indeed a successful marketing case that I want to talk about most. According to QuestMobile statistics, in September 2020, the number of monthly active users of Douyin reached 600 million, and the average monthly usage time per capita arrived 1,569 minutes. Because of the success of this software, Bytedance, a small company, has become a well-known company that many highly educated people want to join. Not only in China, but the overseas version of TikTok is currently trendy. What kind of marketing strategy makes such a mobile application into an application that people turn on the phone every day? What about the apps that people still use before going to bed every day? Let us take a closer look at its marketing strategy. In fact, through the icon of Douyin, it is not difficult to see that the customers it faces
